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FAQ

Questions

Answers to common questions asked by our non-technical clients.

Have you heard of Squarespace, Shopify?

Yes. Squarespace and Shopify are general-purpose site and commerce platforms. Piktur is built for artists and galleries. Its catalogue, publishing and sales tools help you return to the studio sooner.

Your catalogue should outlive any company or policy change. Squarespace and Shopify manage your site; leaving usually means starting over.

Piktur’s site builder lets you take your data with you and redeploy to any static hosting service.

Your catalogue is platform-agnostic. Your site is the central authority from which you broadcast to social networks and marketplaces.

Enquire now about third-party integrations.

I'm not technical. Do I have to learn anything?

No. We handle deployment, hosting, domain registration, and integrations. You can edit through the content editor if you want to, but you do not need to learn it.

Send us the content and we’ll do the rest.

What does "you own it" actually mean?

No questions asked. Ask at any time and allow at least 7 business days after confirming the request. The free export contains every page from the last successful build, every asset supporting that build, and catalogue data, provenance records, and certificates in open formats. Asset references are rewritten to absolute paths for rehosting.

Your site remains live under the existing subscription while the export is prepared. Ordinary subscription terms continue until the agreed cancellation date. After the subscription ends, you forfeit subscription-only features managed by Piktur: payments, print on demand, shipping, and email. Reconnect those services under accounts and contracts you control.

A full transfer includes the repository, keys, database, domain, services reconnected in your name, and a maintenance guide. The work carries a quoted transfer fee, agreed before work begins.

Where's my site hosted? Can I avoid US platforms?

Subscription sites are hosted on Cloudflare, in locations chosen by Cloudflare. Cloudflare is a US company, so this subscription is not an answer for anyone who must avoid US platforms.

Deployment to a nominated AWS region or self-managed infrastructure is available only as quoted consulting work.

How much does it cost after launch?

Portfolio and Artist use the advertised plan rate.

Gallery costs A$229/month + A$59.40/month/artist. Each artist receives Artist features at 40% discount per artist.

Annual billing applies the annual discount to the base and artist seats, with the year paid upfront.

How much will it cost to get started?

When subscriptions open, you pay for your first billing period. There is no separate setup fee.

Portfolio and Artist use the advertised plan rate.

Gallery costs A$229/month plus A$59.40/month per artist. Each artist receives Artist features at a 40% discount per artist.

Annual billing applies the annual discount to the base and artist seats, with the year paid upfront.

Who is the Artist plan for?

Solo practitioners selling originals, prints, and editions on their own domain. From A$99/month.

You write your own statement, your own essays, your own captions. The platform stays out of the way — restraint, considered template, code you own.

If you’ve outgrown a Squarespace template but you don’t have an Artlogic budget, this is for you.

What is The Index?

The Index at Kulchured is a curated directory of all Piktur artists. It is searchable index of works writing about the work.

What about Artlogic, ArtCloud, Masterpiece Manager?

Artlogic, ArtCloud and Masterpiece Manager are established platforms for the art market.

Piktur provides provenance and a cohort and content management system at competitive prices. Artsy distribution is available through eligible gallery arrangements.

Enquire now about third-party integrations.

How fast can I launch?

Hours from content-ready to live. Domain, SSL, payments and deployment are automated.

If you’re migrating an existing catalogue, allow 1–3 days for ingestion review. We parse — you approve.

Do you generate my content with AI?

No. Piktur does not write content, nor speak in your voice.

The Index is curated.

So called, “AI” is used where appropriate, to:

  • Parse and organize unstructured user content.
  • Generate accessibility (a11y) alt-text suggestions.
  • Translate human-authored copy.

I do not intend to contribute to, or exacerbate, the pernicious, accelerating erosion of the public commons with deceptive, synthetic prose. Not in your name, or mine. I deem such to be unscrupulous and ultimately damaging to the public good. That said, one must “be fire with fire”.

Why only one template?

We do not expect you to also be a web designer.

What is provenance metadata?

The structured record that proves what a work is, where it came from, and where it has been.

Every work on every site carries:

  • Object ID — the Getty / ICOM / UNESCO minimum dataset, customs-recognised globally.
  • Acquisition chain — append-only, content-addressed.
  • Condition history — dated, attributable, signed.
  • Linked Art export — JSON-LD, museum-importable.

This is a unique offering; normally the preserve of Artlogic-class platforms.

How does Piktur compare?

A buyer’s guide to catalogue platforms.

Where we lead — compared with Squarespace, Shopify, Wix and GoDaddy

  • Infrastructure — Cloudflare Stream (adaptive bitrate, signed URLs, global CDN), R2 storage. Most generalist builders embed YouTube.
  • Code ownership — your site is a git repository. No vendor lock; migrate or self-host any time.
  • Time-to-launch — hours from content-ready to live. Templated wireframe, automated deploy, no bespoke build wait.
  • Editorial integrity — we won’t generate content, or speak in your voice.
  • An opinionated template — we do not expect you to also be a web designer.

Where we match

  • Payments and inventory
  • Print-on-demand
  • International shipping
  • Branded email + newsletter (your domain, send analytics)
  • Bilingual content (native multi-locale routing)
  • Version controlled Content Management System (CMS)

Where we lead — compared with Artlogic, ArtCloud and Masterpiece Manager

  • Provenance metadata — Object ID minimum dataset, Linked Art export. Customs-recognised, museum-importable.
  • Competitively priced.

But this is just the beginning.

Glossary

100 artworks
Up to 100 artworks. Plenty for a starter portfolio or essay-led practice.
Affiliate program
Track referrals to your work and reward approved partners when their introductions become sales.
Auto-post to socials
Publish once, here; then syndicate via Instagram, X, Bluesky and ...
Blog
Publish studio notes, essays, announcements and process journals on your own site.
Catalogue Agent
Upload your entire collection of images, and documentation. Piktur will organize, edit and prepare the first draft of your online catalogue. Upload and publish in minutes.
Certificates of authenticity
A cryptographically signed certificate generated per work or edition. Verifiable provenance chain.
Checkout & payments
Receive payments. Track orders. Issue invoices. Rates at cost.
Collaborative editing
Invite collaborators to manage the catalogue via version controlled, local-first Content Management System (CMS).
Content editor
Publish from any device. Preview and rollback to previous versions.
Editions & states
Record edition numbers, proofs, variants and the available, reserved or sold state of each work.
Email domain
Send and receive at `you@yourname.com`. Newsletter, order emails and inbound aliases, with send analytics included.
Email support
Email support with a next-business-day reply target.
Full handover
Repository, keys, database and connected services transferred into accounts in your name as a quoted exit service.
Full-resolution images
Original files are preserved at full resolution. Responsive previews and a full-detail deep-zoom view are delivered worldwide from Cloudflare R2's edge network.
Inventory
Track what is available, reserved and sold while sold works remain visible as catalogue records.
Inventory & editions
Track availability and editions.
List on Artsy
Publish on Artsy; no extra data entry.
List on Etsy
List available works on Etsy; no extra data-entry.
Live in 1 business day
Setup includes your site, domain, payments and catalogue. You'll receive a welcome email when your site is ready.
Machine readers pay
On protected catalogue and API routes, x402 lets people and verified search engines through while AI agents and likely scrapers pay a small USDC toll to read. This deters automated abuse without charging collectors.
Newsletter & transactional email
Send newsletters and automated receipts, order updates and enquiries from email on your own domain.
One authoritative record
Your catalogue is the canonical source. A documented collections REST API publishes its records as JSON so agents and other tools can query the same data.
Order emails
Send branded receipts, fulfilment updates and tracking notices automatically after a sale.
Own domain
yourname.kulchu.red. Or bring your own.
Press kit
Press (media) kit introduces the artist and their work to journalists, galleries and curators with curated promotional material. Includes bio, CV, contacts, links, portrait and featured artworks and reproduction permissions.
Print on demand
Prints made to order. No stock, no upfront cost, no "warehousing".
Printed catalogue
Exhibition catalogues printed on demand. Standardized template for brand recognition. High-quality print stock. Print and distribution billed at cost.
Priority launch
Gallery launches enter the front of the setup queue with coordinated roster and domain checks.
Provenance metadata
Object ID minimum dataset, acquisition chain, condition reports, exhibition history. Customs-recognised; museum-importable.
Response time
Replies target the next business day.
Sales analytics
See sales, revenue, editions and fulfilment activity without sharing customer data with an advertising network.
Shipment protection
A tracker travels inside high-value shipments, recording location, temperature, shock and opening along the way. The journey becomes an evidence timeline attached to the order — proof of delivery and condition when a buyer claims a work never arrived or arrived damaged, and the record your insurer and bank actually accept.
Shipping & carrier rates
International carrier rates calculated at checkout. Labels. Tracking notifications. Ships to AU, NZ, UK, US, DE and FR.
Site per artist
Site per represented artist and management tools.
Static export
A complete standard export of pages, original media and catalogue data in open formats.
Take your site with you
Cancel whenever you like and we send you the whole site — every page, every original file, all your catalogue data. Yours to keep.
The Index
A curated index of all Piktur artists, linking each artist to their work and website.
Translation
Publish in multiple locales. Routing, hreflang, schema markup. You write the words; we typeset.
Unlimited pages
Exhibitions, CV, essays, press kit, contact — as needed.
Unlimited works
Painting, photography, video, sculpture, writing. Storage limit 10GB, usage at cost.
Video hosting
Process films, documentation and studio footage at full fidelity.
Viewing rooms
Grant exclusive, early access to collectors